2018 - Current

• Leadership: Oversee a team of visual journalists, driving the production of high-quality photography, video, and podcast content for both digital and print platforms. Mentor team members to meet deadlines and produce professional, impactful work.

• Content Strategy: Increased YouTube subscribers by 470% within three years, managing all channel content, headlines, thumbnails, and distribution strategies.

• Workflow Optimization: Implemented Adobe Creative Cloud for shared graphics templates, reducing bottlenecks and establishing brand consistency across teams.

• Project Management: Spearheaded major projects like the Hardest-Working Voices series and 2023 Chicago Mayoral primary interviews, coordinating up to 30+ productions under tight deadlines.

• Hands-On Expertise: Remain active in video production and content creation, staying up-to-date on trends in AI, analytics, and cutting-edge media technology to keep the team at the industry’s forefront.

• Professional Development: Advocate for continuous skill-building within the team, including drone certification and advanced photography.

2008 - Current

● My video production company where I freelance creative direction, video editing, and podcast consulting.

● I also write screenplays and develop film projects under this banner.

2015 - 2018

• High-Impact Production: Directed and edited 200+ video projects, including educational content for a culinary curriculum and nonprofit fundraising videos, generating over $1 million in support.

• Technology & Workflow: Introduced Network Attached Storage (NAS) to streamline project collaboration, reducing weekly backup time and improving cross-team efficiency.

• Brand Collaboration: Produced video content that resonated with diverse audiences across education, corporate, and nonprofit sectors.

2013 - 2015

• Technology Transition: Led the team’s transition to Adobe Creative Suite, training staff on post-production best practices and enhancing the quality and efficiency of video workflows.

• Studio Production: Designed newsroom lighting setups and onboarded team members in technical skills, enabling high-quality live field production.